Multi-Channel Commerce 'From online Influence to In-Store Loyalty'

Google share brand new research findings on “how digital impacts in-store sales and activities across several industries”. According to Matt McAuliffe, the aggregated results from the multiple online-to-store tests we’ve done to date show an in-store sales lift of up to 3%. Kevin Kells, National Industry Director of CPG at Google, added that there’s actually […]

Google share brand new research findings on “how digital impacts in-store sales and activities across several industries”. According to Matt McAuliffe, the aggregated results from the multiple online-to-store tests we’ve done to date show an in-store sales lift of up to 3%. Kevin Kells, National Industry Director of CPG at Google, added that there’s actually a "Zero Moment of Truth" which happens with brands online, which precedes even the point of sale interaction with consumers in-store,” noted Google.

More info: The Zero Moment of Truth