Google Ad Manager (GAM) upgrading to DoubleClick for Publishers (DFP) Small Business

Google announced that “Over the next few days we’ll be completing our upgrade of all Google Ad Manager accounts to DoubleClick for Publishers Small Business. If you don’t currently have an account you can get one now by visiting the DFP Small Business website,” notes Google. DFP SB taps the combined insight & innovation of […]

Google announced that “Over the next few days we’ll be completing our upgrade of all Google Ad Manager accounts to DoubleClick for Publishers Small Business. If you don’t currently have an account you can get one now by visiting the DFP Small Business website,” notes Google. DFP SB taps the combined insight & innovation of Google and DoubleClick to bring features such as simplified ad trafficking workflows, additional reporting options, and an open Web Services API. Also released a suite of online resources: Help Center - Access a comprehensive collection of searchable FAQs, guides, and more, Help Forum - Share any questions, comments, and best practices in an online community of DFP users, and Training Videos - Watch easy-to-follow training videos that walk you through DFP features and tips.