Microsoft's Ad-supported Windows software & services?

Back in 2005, Ray Ozzie outlined his suggestions for Microsoft introducing ad-supported, free software and services. “New evidence shows that Microsoft has done more than simply *think* about placing ads in Windows. A Microsoft employee’s LinkedIn profile mention (screen shot below) of an incubation project they were involved with sometime between 2005-2008. Code named “Madison” […]

Back in 2005, Ray Ozzie outlined his suggestions for Microsoft introducing ad-supported, free software and services. “New evidence shows that Microsoft has done more than simply *think* about placing ads in Windows. A Microsoft employee’s LinkedIn profile mention (screen shot below) of an incubation project they were involved with sometime between 2005-2008. Code named “Madison” (not to be confused with SQL 2010 code name), it appears an actual prototype has been created for advertising in Windows — the code name “Madison” obviously stemming from “Madison Ave.” in Manhattan. To quote Wikipedia, “[s]ince the 1920s, the street’s name has been synonymous with American advertising industry.” “There’s no word whether these prototypes went anywhere. But now I’m wondering whether Microsoft might release some time in coming months/years a free, ad-supported Windows SKU. Maybe it’ll be more like Office Starter, in that it’ll be a stripped-down subset of Windows, preloaded on new PCs, that includes the ability to move up to a paid, more fully-featured version (using the current Anytime Upgrade model),” qutes M.J.Foley.

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