MSN 2010 football World Cup News Centre launching in April

Microsoft is gearing up for the upcoming 2010 football World Cup in South Africa, and revealed plans to provide online coverage via MSN. “We’re thrilled to partner with Press Association Sport to create the pre-eminent online destination for World Cup fans on MSN across EMEA,” revealed Geoff Sutton, general manager, MSN Media International, “With topical […]

Microsoft is gearing up for the upcoming 2010 football World Cup in South Africa, and revealed plans to provide online coverage via MSN. “We’re thrilled to partner with Press Association Sport to create the pre-eminent online destination for World Cup fans on MSN across EMEA,” revealed Geoff Sutton, general manager, MSN Media International, “With topical news, commentary and multimedia experiences bespoke for 13 markets, as well as live match coverage, brands have a fantastic opportunity to connect with the MSN audience across a number of countries, as the tournament unfolds”. “This is a fantastic deal for Press Association Sport – the strength of our content combined with MSN’s reach represents a great strategic fit and allows us to deliver our comprehensive World Cup offering to a huge international audience of football fans. The ‘World Cup News Centre’ provides MSN users with a one-stop-shop for all the latest tournament news, commentary and fixtures specifically tailored for their home territory, and we look forward to charting all the action from 19th April,” added Ian Campbell, managing director, Press Association Sport.