The principle behind the advertising products we build at Google is simple: ads are information. Google launched “Google Ad Innovations,” to show you some of their latest ideas around advertising technologies and get your feedback. “One of the new features we’re showcasing is a set of AdWords reports, launched last week, called Search Funnels. These reports can help an advertiser understand whether there are keywords in her account that are helping to drive sales at a later date. At Google Ad Innovations, you can read more about this feature, watch a video walking you through how it works and send us your ideas on how to improve it,” says Google.
More info: Google Ad Innovations