Google AdWords Reseller Program may cease at the end of month

Google AdWords reseller program has been used by local media companies and several independent sales channels to help sell search marketing to small businesses in the local market. Conceptually it was a win-win for Google and its local media partners; however in practice it hasn’t worked out quite as well as hoped. Google is indeed […]

Google AdWords reseller program has been used by local media companies and several independent sales channels to help sell search marketing to small businesses in the local market. Conceptually it was a win-win for Google and its local media partners; however in practice it hasn’t worked out quite as well as hoped. Google is indeed closing the current form of the program, which has operated for at least three years. One of the sources said that the program will cease at the end of this month (this week). When asked last week about the status of the program, a Google spokesperson said the following: “The Google AdWords Authorized Reseller Program is still active. We remain committed to building relationships with third party partners that enable small and medium-sized businesses to realize the benefits of cost-efficient, targeted and measurable online advertising solutions like AdWords.” “These sources told me that Google has said it intends to relaunch the program later this year, though perhaps with somewhat different terms and conditions,” reports Greg.

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