"Crabby Office Lady" celebrates eight years; still dishing out tips in style

Eight years ago, Annik Stahl created the "Crabby Office Lady" believing customers wanted humor along with advice about getting the most out of Microsoft Office. Eight years later, Crabby’s still dishing out tips in style all her own. Stahl created column and its Crabby author near end of 2001 when Office Online team was looking […]

Eight years ago, Annik Stahl created the "Crabby Office Lady" believing customers wanted humor along with advice about getting the most out of Microsoft Office. Eight years later, Crabby’s still dishing out tips in style all her own. Stahl created column and its Crabby author near end of 2001 when Office Online team was looking for ways to make site more engaging and magazine-like. Stahl, wanting to write a column, came up with the Crabby Office Lady character. She worked with Microsoft employee and artist Jim St. George to create a drawing of Crabby and wrote her first column. The writer took her computer experiences, sprinkled them with humor and sass, and channeled them all into the persona of a grumpy, middle-aged, Microsoft Office-savvy lady with an upswept hairdo and a lipstick-stained coffee mug. Crabby's cranky tone and conversational style raised a few eyebrows at first, but readers seem to love that Microsoft is willing to be real with them, Stahl says. Crabby's columns are among the most popular and highest-rated content on Office Online, which provides how-to articles, clip art, templates and more for people who use Microsoft Office.

More info: Columnist Celebrates Eight Years Getting Crabby With Customers