Is 'Facebook Insights' to compete Google Analytics?

Facebook’s latest JavaScript libraries suggest that the company is preparing to roll out Insights beyond Facebook. This’s most likely part of the company’s Open Graph API product that’ll be discussed at the upcoming f8 conference in San Francisco. Currently, the updated implementation of Insights isn’t completely detailed, however using following API call developers will be […]

Facebook’s latest JavaScript libraries suggest that the company is preparing to roll out Insights beyond Facebook. This’s most likely part of the company’s Open Graph API product that’ll be discussed at the upcoming f8 conference in San Francisco. Currently, the updated implementation of Insights isn’t completely detailed, however using following API call developers will be able to track various types of event, says O’Neill:

FB.Insights.impression(<br />{<br />api_key: 'YOUR_API_KEY',<br />lid: 'EVENT_TYPE'<br />} );

[Source]