Google sharing advertising revenues with carriers who use Android

Google is “sharing advertising revenues with carriers that use Android, according to multiple sources who’re familiar with the deals. In some cases, sources said, Google is also cutting deals with the handset makers. The revenue-sharing agreements only occur when the handsets come with Google applications, like search, maps and gmail, since that isn’t a requirement […]

Google is “sharing advertising revenues with carriers that use Android, according to multiple sources who’re familiar with the deals. In some cases, sources said, Google is also cutting deals with the handset makers. The revenue-sharing agreements only occur when the handsets come with Google applications, like search, maps and gmail, since that isn’t a requirement of Android. Google declined to comment, and said terms of its agreements with partners are confidential. For other handset makers, this will make the playing field significantly more competitive and may change who the carriers and handset makers decide to work with. Google's $750 million offer to AdMob shows how serious company is about expanding advertising into mobile sector. With over 60,000 Android devices shipping each day, mobile advertising market continues to grow, and is still largely untapped. Neither Google, handset maker, or carrier was willing to comment on the matter. The deals put Google’s rapid accomplishments in the space into a whole new light. Already Google was sharing a portion of the applications sales with the carriers, but this sweetens the pot even more,” reports paidcontent.

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