"Get It Now" Windows Phone logo artwork for deeplinking application with Marketplace website, or Marketplace on-device client

To help Windows Phone 6 developers market their applications, Microsoft rolls out ‘deeplinking with the new “Get It Now” Windows Phone logo.’ WP6 deeplink points users directly to your app details page on either Marketplace website, or Marketplace on-device client. When used with new logo, deeplinking to Marketplace website is perfect for email marketing, or […]

To help Windows Phone 6 developers market their applications, Microsoft rolls out ‘deeplinking with the new “Get It Now” Windows Phone logo.’ WP6 deeplink points users directly to your app details page on either Marketplace website, or Marketplace on-device client. When used with new logo, deeplinking to Marketplace website is perfect for email marketing, or for telling users who come to your website how to find your WP6 apps. Deeplinking to client is even more powerful because you can embed link within an app. When user clicks on a client deeplink it’ll open marketplace client directly to details page of linked app, giving you a way to help users try new products, or to convert free trial downloads into paid transactions. And your deeplinks will always point to latest published version of linked apps, within your user’s home market. How deeplinking works: 1. First download“Get It Now on Windows Phone” logo artwork and license agreement 2. Sign into portal using your Windows Live ID and password 3. click on “Your apps” tab to open your dashboard 4. click on View Product Details for any published app 5. scroll down to bottom of product details page, and copy 32-character Link ID listed under Additional Information; once you’ve the link, create a new URL of format: https://marketplace.windowsphone.com/details.aspx?appId=LinkID. Link ID is 32-character string copied in step 5. Now, link to this URL in your app-specific marketing communications, using “Get It Now” artwork. That’s it.

More info: Drive App Downloads with Marketplace Deeplinking