Google 'AdWords remarketing' feature to reach 'best audience for your ad campaign'

Google AdWords is rolling out a new feature called “‘remarketing,’ any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a great way for businesses to reach users who’re likely to be highly receptive to their ads and special offers. It helps […]

Google AdWords is rolling out a new feature called “‘remarketing,’ any AdWords advertiser can use remarketing to reach users as they’re browsing the web on sites within the Google Content Network. Remarketing is a great way for businesses to reach users who’re likely to be highly receptive to their ads and special offers. It helps advertisers and websites get higher returns. For e.g., if you’re a search advertiser, you can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Content Network,” explain Google. You can easily set up and create a remarketing campaign through the new “Audiences” tab in AdWords. A remarketing campaign allows you to take advantage of the same features and reports you can use today in AdWords - it’s just a new way to reach the best audience for your ad. In the screenshot, Intercontinental Hotels Group has used remarketing to reach potential customers who’ve visited one of their hotel websites: