AdWords Search Funnels beta - Insight into AdWords ads

Google released a new set of reports for AdWords ‘AdWords Search Funnels’ beta, that describe the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. […]

Google released a new set of reports for AdWords ‘AdWords Search Funnels’ beta, that describe the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. By showing which ads your customers clicked on before ultimately converting, Search Funnels give a more complete picture of the value of your keywords, ad groups and campaigns. For an overview of these new reports, check out this video:

More info: New Reports: AdWords Search Funnels