Opera Mini for iPhone submitted to App Store - AdMarvel and PointRoll partner for iPad advertising platform

Opera has officially submitted ‘Opera Mini for iPhone’ to Apple App Store. The company says Opera Mini for iPhone is up to 6 times faster than the native browser thanks to its compression and server-side rendering technology, based on internal tests. In another some what related news, Mobile advertising company AdMarvel, acquired by Opera, has […]

Opera has officially submitted ‘Opera Mini for iPhone’ to Apple App Store. The company says Opera Mini for iPhone is up to 6 times faster than the native browser thanks to its compression and server-side rendering technology, based on internal tests.

In another some what related news, Mobile advertising company AdMarvel, acquired by Opera, has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple’s iPad dubbed ‘iPad Advertising Platform,’ the companies aim to combine PointRoll’s rich media technology with AdMarvel’s mobile advertising capabilities. iPad Advertising Platform is said to support JavaScript, expandable ad units, animation, interstitials, transparent overlays of content and interaction. The platform also supports in-app advertising units for the promotion of new features or content channels. Finally, the iPad Advertising Platform features click-to-contact, click-to-maps, click-to-app and click-to-video actions.

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