Twitter and Facebook top 'returning referrals' for News & Media web sites

Hitwise reports that Twitter accounted for 0.14% of upstream visits to News and Media sites last week. (measured website visits from Twitter.com only.) Here’re all of them compared: Facebook: 3.64%, 3rd biggest source of visits to News & Media sites; Google News: 1.27%, 11th biggest source of visits; Twitter: 0.14%, 39th source of visits. So […]

Hitwise reports that Twitter accounted for 0.14% of upstream visits to News and Media sites last week. (measured website visits from Twitter.com only.) Here’re all of them compared: Facebook: 3.64%, 3rd biggest source of visits to News & Media sites; Google News: 1.27%, 11th biggest source of visits; Twitter: 0.14%, 39th source of visits. So where’re all those Twitter visitors going? As illustrated in the chart below, 60% are going to Social Networks and Entertainment sites:
 

In a similiar report, Hitwise notes that Facebook is more loyal and the top returning traffic referrer to News and Media websites, than Google News. “Among the top 5 Print Media websites ending March 6, 2010, 78% of Facebook users were returning visitors compared to 67% from Google News. Figures are almost identical for Broadcast Media, with Facebook’s 77% returning rate compared to 64% of Google News”: