Create 'InVideo and companion ads' on YouTube with Display Ad Builder

Display Ad Builder tool within AdWords helps you choose from dozens of professionally designed templates to run ads across the 1 million sites that make up Google Content Network -- including YouTube. Google “added a feature that lets you use simple templates to create InVideo and companion ads on YouTube. InVideo ad is an animated […]

Display Ad Builder tool within AdWords helps you choose from dozens of professionally designed templates to run ads across the 1 million sites that make up Google Content Network -- including YouTube. Google “added a feature that lets you use simple templates to create InVideo and companion ads on YouTube. InVideo ad is an animated flash overlay that appears at bottom part of a video. It’s been one of most effective ad formats on YouTube. Depending on type of campaign an advertiser wants to run, overlays can be bought on a CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) basis, and can be matched to YouTube videos based on numerous criteria, or even on a video by video level. With this new format, DAB will enable more advertisers to run display advertising campaigns on YouTube,” stated Google.

More info: Display Ad Builder

[Source]