'Redirects don't pass full pagerank, says Matt Cutts

Eric Enge has published an extensive interview with Google’s Matt Cutts, covering a wide topic from basics to advanced. Here’re few most interesting: 1. Matt Cutts confirmed that 301 redirect willn’t always pass full PageRank from the old URL to new URL. Although many SEOs had a feeling that this was indeed the case, this […]

Eric Enge has published an extensive interview with Google’s Matt Cutts, covering a wide topic from basics to advanced. Here’re few most interesting: 1. Matt Cutts confirmed that 301 redirect willn’t always pass full PageRank from the old URL to new URL. Although many SEOs had a feeling that this was indeed the case, this has never been confirmed by Google until now 2. Google does a lot of duplicate content matching and if they see several pages on a site to be duplicate to each other, they may decide to use one URL as main and then pass the other URL’s PageRank and value to that main URL. The only issue here’s that Google is deciding for you, which’s the main URL. But it’s nice to see Google will pass some PageRank of those duplicate pages to the main URL 3. Google crawls and indexes sites based on the PageRank of the pages on your site. Crawling might also be impacted by the number of simultaneous connections your server can handle 4. Blocking a URL in robots.txt willn’t save your “crawl budget” because they still keep the URLs in their index.

More info: Matt Cutts Interviewed by Eric Enge | 29 tidbits