Future of display advertising with Google and DoubleClick technologies

“The first online display advertisement — a simple, clickable image — appeared online over 16 years ago. Fast forward to 2010. You're likely to see display ads — image, text, video and rich-media formats — on most of the websites that you visit. These ads are crucial to the Internet. They provide information about thousands of products, services and businesses. They help to fund the web content and services that we all use. And they enable large and small advertisers to reach new customers, increase sales and grow their businesses,” said Google in the look back on what we've done over the past two years by bringing Google and DoubleClick together “Helping our advertisers get better results, New ways of buying display ads: the Ad Exchange, Maximizing revenue for online publishers, Unleashing creativity in advertising – We launched DoubleClick Studio, a rich media tool that makes it easier for agencies and advertisers to design interactive rich media ads. With these advances, we think that display advertising, as a category, can grow dramatically,” explain Google.