Application deployment on Windows Phone 7 Series will be limited to Marketplace, Microsoft

At MIX10, Microsoft revealed that the application deployment on Windows Phone 7 Series will be limited to only the Marketplace. An obvious point of concern from this announcement is the fact that Microsoft will inherit more “control” over what applications can be deployed to end-users. Microsoft said “they’ll publish criteria for WP7S developers that they […]

At MIX10, Microsoft revealed that the application deployment on Windows Phone 7 Series will be limited to only the Marketplace. An obvious point of concern from this announcement is the fact that Microsoft will inherit more “control” over what applications can be deployed to end-users. Microsoft said “they’ll publish criteria for WP7S developers that they claim willn’t only guide developers on what’s “allowed” but also allow them to test themselves if they’ll pass certification process. Furthermore Microsoft states if apps “meet the criteria” they won’t deny any apps on subjective grounds. Finally, developers who’re looking to beta test their apps to a wider audience than themselves and enterprises can look forward to changes to Marketplace “later this spring” that’ll allow private distributions of apps to support both beta and enterprise scenarios. Microsoft representative hinted at a method to “unlock” Windows Phone 7 Series devices, although not easily, but presumed will allow loading applications using a USB cable,” stated Microsoft.

More info: The Windows Phone Marketplace: A different shopping experience for a different kind of phone