At SXSW, Microsoft has transformed part of the fourth-floor corridor of the Austin Convention Center into a digital living room called “Silverlight Interactive Lounge” to highlight some of the most interesting work that its partners have created on the Silverlight platform. “Cynergy Systems demo an app called the “eBay Simple Lister Beta,” which's a reimagining and rebuilding of what its like to list products on eBay. And its one of first apps to use Silverlight 4. Terralever LLC, presented variety of its client projects that use Silverlight. Terralever demos — which show off work that Terralever has done for Red Bull, Bing and Hatclub.com — make use of the pixel-perfect streaming video and Deep Zoom capabilities of the platform. The demos also include examples of streamlined user experiences, creative e-commerce product displays and Facebook integration. Terralever also build a game called Zero Gravity. Tribal DDB Worldwide created the Web experience McNuggets Village for McDonald’s Winter Olympics campaign using several Microsoft technologies,” revealed Microsoft.