Wayne State students of AdWords in Curriculum help Detroit Windsor Dance

Day 30 of an AdWords campaign should look very different than Day 1. Wayne State students of AdWords in the Curriculum learned this lesson quickly, according to Professor of Marketing Kevin Ketels. Launching and then optimizing based on data proved successful for Detroit Windsor Dance Academy team, particularly. "When the team for the Detroit Windsor […]

Day 30 of an AdWords campaign should look very different than Day 1. Wayne State students of AdWords in the Curriculum learned this lesson quickly, according to Professor of Marketing Kevin Ketels. Launching and then optimizing based on data proved successful for Detroit Windsor Dance Academy team, particularly. "When the team for the Detroit Windsor Dance Academy changed their general dance ad group to multiple ad groups that addressed specific types of dance (hip-hop, belly, adult, etc) with targeted ads, their results improved dramatically. Hip-hop ended up with 125 clicks and a 3.75% clickthrough rate (CTR). Belly dancing had 27 clicks and a 2.02% CTR, and Adult finished with 42 clicks and a 1.44% CTR. It was an amazing turnaround," explained Professor Ketels. With a semester of wins and challenges, Professor Ketels praised AdWords in the Curriculum as immensely valuable for his students. We're pleased that the program has been beneficial to students and non-profits alike.

[Source]