Magazines such as Details use Tags to link readers to exclusive content with the quick snap of the Tag from their mobile phones.
Attendees of the South by Southwest music, film and interactive festival in Austin, Texas, can share information with each other – and possibly win a US$5,000 cash prize by using Microsoft Tag technology. During interactive portion of SXSW, Microsoft Tag street team will give away up to 4,000 unique Tags – colorful, triangular barcodes that attendees will wear on their entrance badges. The person who wins $5,000 prize will be the one who gets the most people to “snap” the Tag, or scan the barcode by hovering their mobile phone camera over the symbol. Participants will need to have free Tag app on their mobile phone in order to compete. SXSW Interactive includes five days of presentations and events showcasing experts in industry, new and emerging technologies, Web sites, video games, and startup ideas. In addition to Tag, many other Microsoft groups will be participating at SXSW, including Bing, Silverlight, WebsiteSpark, and more.