At GDC 2010, OnLive Chief Operating Officer Mike McGarvey revealed that “games streaming service OnLive will launch in the US on June 17th backed by Electronic Arts, Ubisoft, Take-Two Interactive, THQ and Warner Bros. Interactive Entertainment,” report MCV. Subscriptions for the cloud-based service will cost $14.95 per month. Some of the titles include Assassin’s Creed II, Metro 2033, and Prince of Persia: The Forgotten Sands. "Individual titles will be available for purchase or rental on an a la carte basis. Specific game pricing, including rentals,purchases and loyalty programs, will be announced prior to the consumer launch event at E3. We’ll also be announcing additional loyalty and discount programs for consumers in the coming months." OnLive effectively streams game content direct to computers, without the need for a game download, and effectively cuts down the digital distribution process to its simplest essence,” noted mcv.