Yahoo! Search innovation with David Pann of search advertising

How’ll the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, it’s a win for consumers for a greater relevance, and it’s a win for consumers and publishers since they’ve greater access to […]

How’ll the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann told WebProNews Video that the deal is “a win for advertisers with a single buy getting access to more inventory, it’s a win for consumers for a greater relevance, and it’s a win for consumers and publishers since they’ve greater access to a new set of participation and inventory.”

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