Office 2010: OEM version to be preloaded as 'Single image with all three Editions'

Microsoft is implementing a new sales strategy with its Office 2010, in this regard, Vic Barakat unveiled a new licensing scheme at the D&H 2010 West Coast Technology Show, held in the City of Industry, Calif. “With the launch of Microsoft Office 2010, expected on June 15, vendor wants to pre-load a new Office image […]

Microsoft is implementing a new sales strategy with its Office 2010, in this regard, Vic Barakat unveiled a new licensing scheme at the D&H 2010 West Coast Technology Show, held in the City of Industry, Calif. “With the launch of Microsoft Office 2010, expected on June 15, vendor wants to pre-load a new Office image that includes all three versions of the application on between 80% and 100% of all new systems sold, said Barakat. That image will include Home and Student edition, which’ll include licenses for use on up to three PCs, as well as Home and Business and Professionals editions, which’ll include licenses that allow it to be installed on one desktop PC and one portable PC used by same user, Barakat said. Microsoft, through its channel and retail partners, will also sell a new "product key card" or PKC that’ll allow customers to unlock their preferred version of the app. PKC will include a code that causes selected version to automatically turn on in minutes without the need for further installation, and customers can purchase keys at a later date to automatically upgrade to other versions, Barakat said. Single image containing all three versions is aimed at simplifying the number of SKUs of the software that partners take to customers, and make it easier for them to sell the product, Barakat said. "So instead of asking the customer, do you want Office with that, now you can ask, 'Which version do you want,'" he said.

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