"Yahoo! can bring advertisers combination of strengths that no one else can," Carol Bartz

Carol Bartz said in a keynote speech at the 4A’s Transformation 2010 conference that “Yahoo! can bring advertisers a combination of strengths that no one else can,” because only Yahoo! offers them three things: science, art and scale. “We want Yahoo! to be the partner you turn to for answers and solutions, and most importantly—when […]

Carol Bartz said in a keynote speech at the 4A’s Transformation 2010 conference that “Yahoo! can bring advertisers a combination of strengths that no one else can,” because only Yahoo! offers them three things: science, art and scale. “We want Yahoo! to be the partner you turn to for answers and solutions, and most importantly—when you want results.” By providing science, art and scale, Yahoo can help advertisers and agencies master online advertising. “Science is incredibly important,” Carol said. “Without it, we’re all flying blind.” She said it’s even more important because the Internet is moving so fast that it’s creating chaos for advertisers. In order to help advertisers sort through that information, Yahoo! can advertisers better insights, better data, and better targeting. “This means less wasted impressions and a better ability to reach your audience,” Carol said.