DiggAds 'extraordinarily successful for Digg'

About four months back, Digg rolled out its in-house Ads; On Feb 25, Bob Buch posted an update about how things were going with Digg Ads “DiggAds has been extraordinarily successful for Digg. From revenue perspective, things have been great – Advertisers have given us great feedback, and we’ve seen some big brands make repeat […]

About four months back, Digg rolled out its in-house Ads; On Feb 25, Bob Buch posted an update about how things were going with Digg Ads “DiggAds has been extraordinarily successful for Digg. From revenue perspective, things have been great – Advertisers have given us great feedback, and we’ve seen some big brands make repeat purchases after seeing initial success. We charge advertisers on a Performance CPC (Cost per Click) basis where advertiser tells us most they’ll pay for a click on ad, and we charge them a fluctuating rate for that click without ever exceeding their maximum. The exact rate depends on that ad’s quality score (how many Diggs and buries it has received) and the market rate, which’s determined by the DiggAds auction.” “Digg Ads are ads that you see with other stories on homepage, or just below the story description on a permalink. DiggAds look & feel just like regular content, but they’re marked as “Sponsored by [Advertiser Name]”. You can Digg or bury them just like any other story but, unlike standard Digging and burying, your feedback affects the price the advertiser pays and how often ad gets shown. Basically, the more Diggs an ad gets, the less that advertiser will pay overall. This model encourages advertisers to give us great content that’s relevant to the community,” explained Buch.