Yahoo! begins year-round 'spring clean' to keep your 'list of blocked domains' up-to-date

Yahoo! begins spring cleaning to the ‘list of blocked domains’ you’ve accrued within your account. “As you know, we recommend using conversion data paired with the information within the recently launched Ad Delivery Report (ADR) to make sound decisions around which domains to block. And to help make sure that your list is as fresh, […]

Yahoo! begins spring cleaning to the ‘list of blocked domains’ you’ve accrued within your account. “As you know, we recommend using conversion data paired with the information within the recently launched Ad Delivery Report (ADR) to make sound decisions around which domains to block. And to help make sure that your list is as fresh, crisp and clean as possible, we’re happy to optimize those domains for you on a bi-monthly basis. To get started with a clean sweep, contact your Yahoo! account manager, and the team will go through your list of blocked domains and highlight any that’re no longer a part of our publisher network. Once you remove these, it’ll free up space, allowing you even more room to block those referring domains which don’t meet your conversion criteria. Within a short time-frame, your account’s blocked domains list will be squeaky clean. Which could possibly be as refreshing as purging old, indecipherable conference call notes, or getting rid of those crumpled Starbucks receipts that somehow accumulate at the bottom of your wallet,” explained Yahoo!.