Google Ad Planner now called DoubleClick Ad Planner

Google Ad Planner tool provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the best sites for their media plans and drive results for their campaigns; the tool is now now called as “DoubleClick Ad Planner”. “This latest upgrade improves the accuracy of our estimates by over 10%, […]

Google Ad Planner tool provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the best sites for their media plans and drive results for their campaigns; the tool is now now called as “DoubleClick Ad Planner”. “This latest upgrade improves the accuracy of our estimates by over 10%, and includes the following two significant improvements: Traffic estimates across a number of metrics are now more accurate (Unique user and reach estimates remain the same); Direct measured traffic is now included for publishers who opt-ed in their Google Analytics data. You don't need to be a DoubleClick customer to use newly renamed DoubleClick Ad Planner as the tool remains free and open for everyone. Publishers who would like to complement their site listing with direct measured data are welcome to do so by opt-ing in their Google Analytics data in DoubleClick Ad Planner Publisher Center,” explained Google.

More info: DoubleClick Ad Planner | DoubleClick blog