Google Website Optimizer Tips for Better Product Pages

Increasing e-commerce conversion rates is challenging. With thousands of possible pages, where should you start optimizing? Even if you can answer that question by picking a small set of pages to start with, what changes should you make? Google posted 25 tips focused on product page testing available in following categories: Segmenting your visitors; Segmentation […]

Increasing e-commerce conversion rates is challenging. With thousands of possible pages, where should you start optimizing? Even if you can answer that question by picking a small set of pages to start with, what changes should you make? Google posted 25 tips focused on product page testing available in following categories: Segmenting your visitors; Segmentation with Google Website Optimizer = Testing on Steroids!; Setup your funnels; Funnels & visitors; Returning visitors vs. new visitors; Product pages: A micro conversion; Product pages: Image of product in use; Product pages: Location of the image; Product pages: Product zooming; Product pages: Multiple product images; Product pages: your product descriptions; Product pages: Reviews; Product pages: add to cart buttons; Product pages: don’t overdo it!; Product pages: cross-sells and upsells; Product pages: pricing; Poor man testing: pricing & Google Website Optimizer; Product pages: stock availability; Product pages: Feature list; 25. Free shipping is a great way to increase sales.

More info: 25 Google Website Optimizer Tips for Better Product Pages