AdWords Comparison Ads begins ‘Credit Card Test in UK’ – Updated U.S. and Canada Pharmacy Policy goes into effect

AdWords Comparison Ads feature lets users compare multiple relevant offers with ease, and it provides advertisers with a new sophisticated and flexible cost per lead format. Google now extended the test to cover credit card-related queries in UK and some major issuers have signed up to be part of the initial run. “Comparison Ads improves ad experience on Google by letting users specify exactly what they're looking for and helping them quickly compare relevant offers side by side. There’re no long forms for users to fill in, and Comparison Ads willn’t send advertisers any personally identifiable user information,” noted. Also, Google rolled out the changes to ‘pharmacy policy in US and Canada’ begining Feb 23rd. To ensure that users see most relevant and useful ads possible, pharmaceutical manufacturers and VIPPS and CIPA certified pharmacies will be allowed to run on prescription drug and pharmaceutical-related keywords,” stated. More information on AdWords support.