As the official outfitter of the NBA, adidas used All-Star weekend to debut their newest basketball shoe, TS Supernatural. “To show off the brand's innovation (both online and off), adidas turned to four-time All-Star Dwight Howard -- and to YouTube -- to create a series of videos and run a campaign that highlighted their goal of making the world's athletes "stronger, lighter, and faster.",” YouTube Biz.
Visit: adidasbasketball Channel
Recommend this story
Email Newsletter
Missing out on the latest diTii.com news? Enter your email below to receive future announcements direct to your inbox. An email confirmation will be sent before your subscription is activated - please check your spam folder if you don't receive this.
About the AuthorDG