Adidas debut 'basketball shoe' at NBA

As the official outfitter of the NBA, adidas used All-Star weekend to debut their newest basketball shoe, TS Supernatural. “To show off the brand's innovation (both online and off), adidas turned to four-time All-Star Dwight Howard -- and to YouTube -- to create a series of videos and run a campaign that highlighted their goal […]

As the official outfitter of the NBA, adidas used All-Star weekend to debut their newest basketball shoe, TS Supernatural. “To show off the brand's innovation (both online and off), adidas turned to four-time All-Star Dwight Howard -- and to YouTube -- to create a series of videos and run a campaign that highlighted their goal of making the world's athletes "stronger, lighter, and faster.",” YouTube Biz.

Visit: adidasbasketball Channel