AdWords New Interface: A Quick Navigation Guide

This post introduces you to new AdWords interface layout and features, for making advertising online a lot easier for you. New interface offers a tremendous amount of opportunity with its advanced reporting options, filter apps, graphical representations and in-line editing that renders changes instantaneous. Account navigation is now easier, quicker and more intuitive. To begin […]

This post introduces you to new AdWords interface layout and features, for making advertising online a lot easier for you. New interface offers a tremendous amount of opportunity with its advanced reporting options, filter apps, graphical representations and in-line editing that renders changes instantaneous. Account navigation is now easier, quicker and more intuitive. To begin with, think of new interface like an online version of AdWords Editor – free app that enables you to make multiple account changes while offline. Left-side panel has a tree view of account, branching out into campaigns and ad groups. “‘Home’ tab gives you a quick and easily accessible overview of your account—from campaign and keyword performance metrics to a search box for help, alerts and announcements. ‘Campaigns’ tab has a detailed view of online campaigns. ‘Opportunities’ tab lists areas of opportunity that might help your online campaigns perform better. This tab also shows all tools to track performance and tap into more opportunities. ‘Reporting’ tab give you different options to keep track of your account’s performance. It also includes the link to your Google Analytics account. ‘Billing’ tab includes billing preferences and billing summary page. ‘My Account’ tab includes Account Preferences, Account Access and Notification settings.”

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