Microsoft and Yahoo! gets US and EU clearance for search agreement

Microsoft and Yahoo! have received regulatory clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal. Implementation of the deal is “expected to begin in the coming days.” Yahoo!’s algorithmic and paid search […]

Microsoft and Yahoo! have received regulatory clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal. Implementation of the deal is “expected to begin in the coming days.” Yahoo!’s algorithmic and paid search platforms go to Microsoft, and Yahoo! become the exclusive “relationship sales force” for both companies’ premium search advertisers globally. “Once the transition is completed, companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.” “This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience,” said Carol Bartz. Watch Carol Bartz discusses new search alliance:

Yahoo! Search Experience

Yahoo! Search Alliance

More info: Official US DOJ Antitrust Division statement