Windows Phone Designer, Albert Shum 'simple is the new awesome'

Albert Shum, one of the key thinkers behind the new Windows Phone 7 Series design, admits that 12 years at Nike doesn’t sound like an obvious springboard to becoming director of Microsoft’s Mobile Experience Design team. He discusses the design inspiration for Windows Phone 7 Series ‘“I have this picture of ‘Get Smart’ in my […]

Albert Shum, one of the key thinkers behind the new Windows Phone 7 Series design, admits that 12 years at Nike doesn’t sound like an obvious springboard to becoming director of Microsoft’s Mobile Experience Design team. He discusses the design inspiration for Windows Phone 7 Series ‘“I have this picture of ‘Get Smart’ in my head,” he quips, referring to TV show about the spy with the shoe phone. “It’s a bit like, ‘Wow, how do you go from making sneakers to making phones?’” The first result of new approach is Windows Phone 7 Series, a new mobile experience that’s designed for a life in motion, Shum says. The new user interface aims to connect content from the Web, applications, and services into one simple experience. “It presents a way to navigate and interact with the things you care about. That’s really the new fresh start we’re bringing to Windows phone.” “You know, everybody says simple is the new awesome,” Shum says. “OK, make it simple. But also make it emotional and relevant for the consumer.”’

Full Interview: PressPass