Microsoft Atlas and IPG partners on North American Ad-Serving platform

Microsoft and Interpublic Group, singed an agreement in which IPG will designate Microsoft’s Atlas as a preferred ad-server solution for IPG’s North American agencies. Atlas ad-serving technology enables agencies to manage, track, optimize and unify their online media marketing campaigns across display banners, rich media, search, video and Web sites. According to industry estimates, IPG […]

Microsoft and Interpublic Group, singed an agreement in which IPG will designate Microsoft’s Atlas as a preferred ad-server solution for IPG’s North American agencies. Atlas ad-serving technology enables agencies to manage, track, optimize and unify their online media marketing campaigns across display banners, rich media, search, video and Web sites. According to industry estimates, IPG companies manage $30 billion in global media billings for their clients. Among the factors that Atlas uses to differentiate itself from other ad-serving solutions currently available in the market are these: •Holistic data management through its proprietary Engagement Mapping technology that allows advertisers to have visibility into entire digital conversion path from first ad clicked to the final purchase •Open platform for integrated reporting with media specialty companies such as rich media vendors, search tools, and others as part of Atlas Technology Partner Alliance (ATPA) •ability to integrate ad-serving technologies with other technologies offered by Microsoft, such as Microsoft SharePoint Server, which provides scalable and customizable data visualization and reporting.

[Source]