Covario unveiled Display Advertising Insight (DAI) software

Covario unveiled their new “Display Advertising Insight (DAI),” a Software as a Service (SaaS) solution for large advertisers to track performance and spend in display ad campaigns. DAI is designed to integrate with Covario's existing search marketing tools, Paid Search Insight and Organic Search Insight. "We built Display Ad Insight, because it is well understood […]

Covario unveiled their new “Display Advertising Insight (DAI),” a Software as a Service (SaaS) solution for large advertisers to track performance and spend in display ad campaigns. DAI is designed to integrate with Covario's existing search marketing tools, Paid Search Insight and Organic Search Insight. "We built Display Ad Insight, because it is well understood in advertising that online display programs have a strong link to search behavior and online traffic generation," said Craig Macdonald, CMO for Covario. "Mastering search data has turned out to be a boon for Covario, since most organizations use search as the advertising medium by which brand and media effectiveness are evaluated," said Macdonald. "Today, Covario is working with some of the nation's largest advertisers to help them consolidate the behavioral data on search and display programs much faster. This is the first step in building out a full CMO Dashboard that provides visibility to advertisers across all media types."