AdWords: Click-to-call phone numbers in local ads on mobile devices

You can now add a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer will see -- and can […]

You can now add a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer will see -- and can click to call -- the phone number of your store location that's nearest to them, not one that's across town. This new feature also makes it easier for you to fully measure the results of your ads by allowing you to track how many calls you actually receive. To show a click-to-call business phone number in ads, follow these two steps: 1. Set up location extensions and add your business phone number. 2. Check that you've chosen to show your ads on iPhones and other mobile devices with full Internet browsers in your campaign settings. To find out how many calls you've received from your ads, go to Campaign Summary tab in your AdWords account. Click "Filter and views" dropdown and select "Segment by", then "Click Type". The report shows how many clicks and how many calls you received (step 4). You can view calls received at the campaign, ad group or keyword level.