Yahoo! Sponsored Search getting 'Network Distribution and AdWords Import' updates

Yahoo! is rolling out an update to Sponsored Search product with two new features aimed at giving advertisers more transparency into and control over their accounts. First is, the Network Distribution feature that’ll allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids […]

Yahoo! is rolling out an update to Sponsored Search product with two new features aimed at giving advertisers more transparency into and control over their accounts. First is, the Network Distribution feature that’ll allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites. Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.

New Search Enhancements Demo:

[Source]