Touring Microsoft's massive 16,000 sq-foot booth at CES 2010

Michael Cole and Adrian Le Mans, inspect product experience rooms.Michael Cole gave some insight on Microsoft booth at CES,“this year Microsoft has a massive, 16,000-square-foot booth at 2010 CES, designed by Adrian Le Mans, London-based contractor. It takes a village creating the such a huge booth, says Cole while touring entire Microsoft booth.” On first […]

Michael Cole and Adrian Le Mans, inspect product experience rooms.

Michael Cole gave some insight on Microsoft booth at CES,“this year Microsoft has a massive, 16,000-square-foot booth at 2010 CES, designed by Adrian Le Mans, London-based contractor. It takes a village creating the such a huge booth, says Cole while touring entire Microsoft booth.”

  • On first floor a hallway is lined with product showcase rooms. Cole trots through product experience rooms, designed to show products used in real life. Inside there’s a row of latest PCs from Microsoft partners called Muscle Beach, with some of forward thinking features hardware companies’re coming out with, like dual monitor netbook. The Pegatron slate device shown in the keynote has an 11.6” screen with an Atom processor, 1GB RAM and 32GB HDD.

  • Living room feels like a pleasant place to play Xbox for an afternoon.
  • Upstairs, Cole strides purposefully into media hub, an open space for journalists to work.
  • Downstairs, group tours gaming area.
  • Just past gaming area are rows of new laptops splashed in red, blue and black. They’re all running Windows 7. “Nobody wants a beige box. That’s just not us anymore,” Cole says. “These’re meant to highlight the breadth and depth of Windows ecosystem, which Steve (Ballmer) will be highlighting in his keynote.”

In the video, Mark Relph takes us through the entire Microsoft Booth and stops to talk about several products along the way:

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