Essential Apparel, GameWear, and Dewey Pegno & Kramarsky benefited from advice and expertise of New Jersey-based, IT consultant eMazzanti Technologies. Mazzanti guided through the upgrades and provided custom apps as needed. For e.g., taking advantage of gadgets capability in Windows 7, Mazzanti created a custom order-processing gadget for Essential Apparel. Mayer estimates gadget shaved 15% off amount of time it takes to ship an order. “And we’re getting faster & faster, more we work with new technology,” says Mayer. “Our goal is to begin processing orders as they’re received. If we can consistently ship faster than our competitors, that becomes an important selling point for our business, and that’s the sort of benefit that Windows 7 makes possible.” For Mazzanti, Windows 7 value proposition is clear. “Small and medium-sized businesses today want to get more out of they’ve, whether that means getting with less staff, being able to leverage their existing infrastructure, top-line growth or bottom-line improvements. Windows 7 is an enabler of all of these. For nearly every business, it saves time and it saves money,” PressPass.