Steve Jobs "marketer of the decade"; Apple best brand, 'Get a Mac' best campaign of decade by AdWeek

AdWeek has named Apple's "Get a Mac" campaign the best of the decade. Cupertino, Calif.-based company was also named the best brand of the decade, and its head Steve Jobs was named "marketer of the decade." "Apple always diverged from the 'speeds and feeds' ads associated with computer category, but the brand really defined itself […]

AdWeek has named Apple's "Get a Mac" campaign the best of the decade. Cupertino, Calif.-based company was also named the best brand of the decade, and its head Steve Jobs was named "marketer of the decade." "Apple always diverged from the 'speeds and feeds' ads associated with computer category, but the brand really defined itself with the 2006 launch of TBWA\Media Arts Lab's 'Get a Mac' campaign," wrote Barbara Lippert. "That series of 60-plus ads brought some humanity into equation by turning machines into live-action cartoons. In so doing, the comic spots offer transparent understanding of aspirations of its audience and how people identify – and connect emotionally – with technology. The ads, which're largely responsible for Apple's growing popularity and influence during the 2000s, star John Hodgman as "PC" and Justin Long as "Mac." You've all seen them.

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