AdWords: Optimize ad campaigns on mobile phones for holidays

Shoppers are increasingly using their smartphones to search internet for shopping-related queries on Android, iPhone and Palm WebOS devices. During holiday season, ensure that your online ad campaigns perform well on mobile devices with full internet browsers by viewing device statistics on your Campaign Summary, Ad Groups, or Ads reports within AdWords. Just select "Device" […]

Shoppers are increasingly using their smartphones to search internet for shopping-related queries on Android, iPhone and Palm WebOS devices. During holiday season, ensure that your online ad campaigns perform well on mobile devices with full internet browsers by viewing device statistics on your Campaign Summary, Ad Groups, or Ads reports within AdWords. Just select "Device" segment option under “Filter and Views” drop down. You can now compare clicks, impressions, CTR and other performance metrics for desktop vs. high-end mobile devices. Here’re few best practices to optimize: • Create separate campaigns and ad groups for your ads that appear on mobile devices • Put your call to action in a spot on your landing page that's easy to find • Most mobile phones don't support flash, so make sure your landing page is written in HTML and contains little or no Flash.