Microsoft has launched a microblog-style service called “MSN Juku” beta in China based on Windows Live Messenger, expanding social-networking functions linked to chat software in a country where its a hit. The new service lets users post 140-character messages to an update screen that slowly scrolls old messages to right. Service automatically links users with people on their Live Messenger contact lists, whose updates also appear on scrolling timeline. Posts’re also stacked top-to-bottom and display only their first few words when they appear close together. Pointing mouse at a condensed message shows its full version. MSN China, Microsoft joint venture that developed new product, insisted its not a microblog service. "Juku is a local innovation developed by MSN China ... based on Windows Live Messenger networks," a company representative said in an e-mail. The new MSN service also lets users play simple games and earn prizes such as new face icons to post in messages. Users can upload a profile picture, visit the pages of other users and add them as friends.
More info: Yahoo! Tech