Microsoft has set up to drive home the idea of simplicity as a core concept associated with Windows 7 marketing efforts. “Windows 7 is so simple that” is the central theme to all video advertisements that Microsoft produced in concert with Family Guy creator Seth MacFarlane. Albeit, after watching the Family Guy Windows commercials, the simplicity leitmotif does manage to come off as a bit of brainwashing, simply because of repetitive nature of message: