Razorfone, is a conceptual retail experience from Razorfish, that’s built on top of Windows 7’s multi-touch support and Windows Presentation Foundation (WPF), for consumers looking to purchase mobile phones. Razorfone solution is focused around providing an experience where customers can learn about wireless products. Phone and netbook features and associated wireless plans’re presented in a rich interactive environment. Accessories’re presented to customer as a cross-sell opportunity. Use of 3D allows for customers to view their device in any color and from any angle, regardless of availability of physical device within retail store.