'Site speed & page load' Google's new Ranking Factor, Matt Cutts says

At PubCon, Matt Cutts said Google plans to introduce a new ranking factor into the algorithm i.e. “how fast a site or page loads”. Matt described this as one of his ‘what to expect in 2010′ bullet points in his presentation in Las Vegas. He explained that Google’s co-founders want searching to be real fast, […]

At PubCon, Matt Cutts said Google plans to introduce a new ranking factor into the algorithm i.e. “how fast a site or page loads”. Matt described this as one of his ‘what to expect in 2010′ bullet points in his presentation in Las Vegas. He explained that Google’s co-founders want searching to be real fast, as if you’re flipping through a magazine. Part of this’s making sure faster web pages rank better than slower ones. Matt explained that page speed is a factor in search ad AdWords quality score and there’s currently a strong push to make it a factor in organic ranking algorithm. Hear Matt in the video belowwith Mike McDonald: