Google granted "Rank-adjusted content items" patent

Google has been granted a patent entitle “Rank-adjusted content items” that talks about the same types of query refinements & adjusting search rankings based on click data for related queries. “Imagine that a number of people use Google to perform a search for “orange, banana, and then pineapple” and then choose web page “http://www.example.com/fruit.htm”. Google […]

Google has been granted a patent entitle “Rank-adjusted content items” that talks about the same types of query refinements & adjusting search rankings based on click data for related queries. “Imagine that a number of people use Google to perform a search for “orange, banana, and then pineapple” and then choose web page “http://www.example.com/fruit.htm”. Google may also notice that there’re people looking for some very related terms during query sessions, such as “banana, apple, and pineapple,” where people were choosing the page “http://www.example.com/fruit.htm,” Google may choose to adjust the ranking for “http://www.example.com/fruit.htm,” for people using those very related terms in their search sessions,” explain Bill Slawski.