This webcast “Managing Search Marketing Success at the C-level: What Your CMO Should Know,” at 1 PM Eastern time, will feature Richard Zwicky, CEO of Enquisite, and Sramana Mitra, author, entrepreneur, and columnist at Forbes.com, will discuss what CMOs need to understand in order to truly understand the value they’re getting from their search marketing investments, and how to create a set of metrics that’ll demonstrate this value. Covering: what the C-level suite wants from search; what the search marketer wants from search; how to build consensus and a data-driven culture that works; and more.

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