Apple's new "I'm a Mac, I'm a PC" ads

On Windows 7 launch, Apple released new "I'm a Mac, I'm a PC" advertisements, focusing on users switching from Windows to Mac, in an attempt to pick up some more market share from upgrading consumers:

On Windows 7 launch, Apple released new "I'm a Mac, I'm a PC" advertisements, focusing on users switching from Windows to Mac, in an attempt to pick up some more market share from upgrading consumers: