Google Analytics adds 'Analytics Intelligence, Engagement Goals, Advanced Analysis, Flexible and Intelligent' features

Google announced new Analytics features that add more power to existing capabilities, and provide new flexibility to further customize and adapt Google Analytics according to needs of your enterprise. Also, introduced “Analytics Intelligence” that’ll “provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, […]

Google announced new Analytics features that add more power to existing capabilities, and provide new flexibility to further customize and adapt Google Analytics according to needs of your enterprise. Also, introduced “Analytics Intelligence” that’ll “provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago.”

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